Change
Healthcare:
Visual Designer / Illustrator
Remote Contractor
Change
Healthcare:
Visual Designer / Illustrator
Remote Contractor
Using the implementation of Agile methodology, I played a crucial role in analyzing the team’s processes, resolving issues, and planning future sprints essential to improving marketing campaigns and efficiencies. Converted and refined all marketing materials with keen attention to detail to reflect new branding initiatives following the merger of McKesson/Change Healthcare until every aspect of the design was consistent. Advised with the fine-tuning of the copy to promote clear and impactful messaging. Contributed to Change Healthcare’s visual brand library by generating a comprehensive icon library with hundreds of clean and unique icons currently implemented across all marketing materials. Generated visually appealing web and e-mail ads, effectively communicating messages to target audiences. Utilized Wrike as a project management tool assuring all project deadlines were met and completed. |
Senior Designer for Marketing Department, Catalog Division, and Contract Division. - Creative development and layout of print materials for three different departments at concurrent times within Staples: Marketing Department, Catalog Division, and Contract Division.
Collaborated in creative groups with writers, editors, photographers, and pre-press department. Partnered with project managers and met with clients to meet their design needs, following the Staples brand identity.
Designed collateral and assisted with the event coordination to help promote and launch ‘Inkdrop’.
Worked on multiple promotional projects for each department from concept to finished design including:
Annual Reports, planners, coupon books, direct mail, brochures, catalogs, weekly circulars, buying guides and holiday inserts. Additional projects included Internal Communications pieces such as PowerPoint presentations, internal logos and the redesign of Staples University collateral.
STAPLES:
Senior Designer
Using the implementation of Agile methodology, I played a crucial role in analyzing the team’s processes, resolving issues, and planning future sprints essential to improving marketing campaigns and efficiencies. Converted and refined all marketing materials with keen attention to detail to reflect new branding initiatives following the merger of McKesson/Change Healthcare until every aspect of the design was consistent. Advised with the fine-tuning of the copy to promote clear and impactful messaging. Contributed to Change Healthcare’s visual brand library by generating a comprehensive icon library with hundreds of clean and unique icons currently implemented across all marketing materials. Generated visually appealing web and e-mail ads, effectively communicating messages to target audiences. Utilized Wrike as a project management tool assuring all project deadlines were met on time. |
Digital Health
Solutions:
Art Director
Remote Contractor
THE HOLMES GROUP:
Graphic Designer/
Coordinator for POP
Michelle Yvonne Ouellette
Phone: 508.330.4395
Address: 52 Peach Tree Drive, Sutton, MA 01590
Email: ouellette.y.michelle@gmail.com
MYO DESIGN:
Art Director/ Graphic Design/ Photography
At the core of my approach is the belief that great design stems from the collaboration between the client and the creator. With this in mind, I work tirelessly to ensure that every project I take on not only meets the needs of my clients but also captures the essence of their brand. From re-branding a company to launching an advertising campaign, to direct marketing materials, I bring an unwavering commitment to delivering the highest level of quality and attention to detail. I focus on bringing niche companies into the highlights with fresh innovative designs and concepts. I constantly embrace new technologies and techniques, ensuring that my work stands out from the competition:
MYO PHOTOGRAPHY:
Family Photographer
BOSE:
Visual Designer
Contractor
IROBOT:
Visual Designer / Art Director
SELECT INDEPENDENT / DIRECT CONTRACTING ACHIEVEMENTS:
Specializing in family, newborn, maternity & senior portrait sessions using natural lighting outdoors or in my home studio. Diving into event and wedding phtoography and loving building a portfolio!
https://ouelletteymichelle.wixsite.com/photography
As a key member of UX, participated in focus groups observing user studies which helped identify expectations leading to refined user guides, and a better overall ‘what’s in the box’ user experience.
Visual UI Designer of mobile applications for innovative products creating a world-class user experience. Supported a variety of interface types, including rich on-screen displays and mobile applications. In conjunction with the UI software development teams optimized UI screen layout, icons, widgets, and font handling.
Provided leadership while working closely with freelancers, designers, developers, writers, and all stakeholders to ensure the successful completion of projects while staying true to our brand’s vision.
Coordinated deliverable needs with tech writers and project managers to meet aggressive deliverable schedules for the end user documentation team. Illustrated Bose packaging and Designed and illustrated Set-up, Quick-start, and Owner’s guides, resulting in significant user experience improvement and cost efficiencies.
Initiated the development of Bose’s comprehensive illustrators' style guide leading to significant improvements in efficiency, consistency, and workflow - instrumental for both in-house illustrators and external vendors.
Streamlined iRobot’s branding with a comprehensive company-wide overhaul of irobot.com, which dictated the unified branding of all marketing materials, including online print collateral. iRobot awarded me the Rock Award for Outstanding Performance.
Wireframed, directed, and designed iRobot’s corporate site while working closely with stakeholders meeting unique needs and objectives to communicate and appeal to two very different target audiences.
Collaborated with developers to design and secure iRobot’s highly responsive site and micro-sites; the Worldwide Partner Portal, iRobot’s Customer Care Web Interface, and spark.irobot.com.
Co-lead, conceptualized, designed, and produced corporate print, direct marketing, and advertising materials for iRobot’s core products, and direct e-mail design campaigns for new product launches. Collaborated and negotiated with vendors making sure we stayed on track with project budgets/deadlines. Created an award winning piece that won the ‘All Applications and Best Die Cut Design’ Award from the Gallery of Superb Printing
Improved design, managed, and produced sales collateral, accessories catalogs, and product sales kits for marketing launches. Created templates, maintained and updated materials annually, oversaw press runs to guarantee optimal results, and ensured strict adherence to deadlines and quality standards.
Designed graphics on iRobot’s first kiosk for a physical presence in a heavily traveled mall that won the SRR’s 12th Annual Visual Victories Award.
Took the lead as iRobot’s primary studio photographer for the Government and Industrial Robot Division. Developed a new stylistic approach to the industrialized robot photography, maximizing the effectiveness of marketing to key target audiences.
Directed offsite sessions with external vendors and assisted with the coordination of equipment, and studio upgrades to bring photography in-house, reducing lead time, and expenses of outsourcing.
VOX MARKETING AND BRAND BUILDING DIRECT
Lead Designer - Art directed and designed the Slades Bank new logo to mark the beginning of building this client’s new and modernized brand identity.
ERNST & YOUNG
Senior Designer - Senior Designer creating informational layouts for financial reports.
ROSS-SIMON JEWELERS
Senior Designer - Designed packaging, display and direct mail designs.
WINSPER INC
Production Manager - Temporary role successful fulfilled managing the production for Winsper Incorporated.
SONOS
Illustrator - Illustrated SVGs for set-up screens while utilizing Trello for management.
RHOME MORTGAGE
Art Director - Design, manage, and maintain RHomeMortgage.com and other marketing materials.
SPOT ON
Illustrator - Illustrated setup guide icons for a new innovative product.
ADVANCED INSTRUMENTS
Packaging, brochures, Infographics etc.
CATHEDRAL ART METAL CO, INC:
Art Director/Production Manager
Initiated brainstorming sessions. Imagine, develop, implement, and drive initial concepts to design. Creative development from the initial concept and marketing objective of a product and/or line to the design and inspirational messaging of the pieces increasing the breadth of products. Developed innovative package and display designs, direct marketing materials, and seasonal catalogs. Spearheaded and oversaw the workflow with the creative team, freelance designers, and photographers. Directed the delegation of tasks and ensured quality of artwork across screening, modeling, mold making, and outsourced printing; improved project turnaround time by 25% and reduced error rates by 15%. Incorporated traditional illustration treatments into artwork attracting target businesses/consumers. Managed, produced, and designed all POP displays, signs, photoshoots, and retail materials. Collaborated and negotiated with outside vendors, photographers, and agencies to make sure all logistics were taken care of and that we stayed on schedule and within budget. Led project scheduling, coordinated photo shoots, and negotiated competitive quotes while creating direct relationships with vendors, printers, retailers, and account representatives.
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RADNET, INC.
IU Designer
Developed, designed, QA’d, and debugged custom user interface solutions internally and externally.
Implemented design solutions for PortalworkX (proprietary product), and prototyped model UI solutions.
Designed, produced, managed, and created all POP displays, signs, photoshoots, and retail materials.
Collaborated and negotiated with outside vendors, photographers, and agencies to make sure all logistics were taken care of and that we stayed on schedule and within budget.
Managed project scheduling, negotiated competitive quotes, and coordinated photo shoots while creating direct relationships with vendors, printers, retailers, and account representatives.
AK MEDIA / MA
Outdoor Advertising Graphic Design / Illustrator
From photoshoots, to preparing designs for both electronic production as well as hand painted Billboards... This was truley an amazing experience.
RICH’S
Graphic Artist and Illustrator
Designed and hand illustrated weely circulars to prepare for photoshoots and then take the images to layout the final print materials.
Graphic Design and Electronic Illustration Instructor for Associates Program and Continuing Education.
Course objectives: To provide students with the understanding and knowledge of how to create digital imagery while learning Illustrator, Photoshop and Quark Xpress to develop a strong sense of design for the print industry. In addition to having an enthusiastic outlook towards the medium, students were challenged to push their creativity resulting in building strong, dynamic, creative and well thought out professional portfolios.
Projects began with brainstorming and included conceptualizing, freehand drafting, creating mood boards, and using multi media. Students followed individual projects from the early beginnings of ideas through to the finalized digital artwork and then mocked up their designs for final presentation.
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